Since the days when e-mail marketing was just beginning his rise and gradually gathered momentum, the letters were sent almost at random. There is a mailing address in the public domain - it has already become a target for the next letter. All this led to what appeared SPAM,that is spam.
People do not want to receive mail, which did not ask themselves. Because personal mailbox - it’s a private space of the owner. He is the king there and irritating to refer to any events that occur without his direct involvement.
After that, the experts e-mail marketing have entered such a thing as ”opt-in”, to put the entire process to a more democratic manner. In fact, this system means getting the letters to which themailbox owner has given consent to private.
How does this happen? It is rather simple. You are visiting a site, notice the window with a form to sign up: “Get a free lesson in embroidery cross on his mailbox.” If you – the target audience interested in learning of this lesson – you keep your personal information (usually name and address of the mailbox) and receive information to your e-mail.
The very fact that you are entering your personal data, is a kind of confirmation of your desire to get the offered information. Accordingly, the incoming message is not spam.
But, over time, there is such term as “double opt-in”. Why did not any of your “well-wishers” to enter your name and address of the mailbox (if he knows it) in the specified form, that somehow you do a bad turn?
To avoid such adverse action, before you get the requested information to your e-mail comes a special letter that “asks” you confirm that you want the subscription. Go to your mailbox (usually) a “well-wishers” do not have access. Accordingly, “double opt-in” comes solely in your best interest.
It is now such a procedure seems to be quite common. Just a little helpful to look back and study the process of formation of the event.
Incidentally, in order to “force” visitors to subscribe to your newsletter, a subscription form is not enough. To increase the conversion should be written in a separate text in the style of selling, which will encourage visitors to leave their personal data. And here’s what we’ll talk with you next time.
Smart e-mail marketing – an effective e-mail marketing.
We will continue to monitor developments and to share with you my observations.
